Brayford House

Carholme Road began as a modest guest house with a steady trade. We saw scope for transformation — not just to refresh the interiors but to reposition the business entirely. The result is Brayford House: a short-stay property designed for the modern traveller, delivering stronger returns and a better guest experience.

Brayford Properties
Brayford Properties
Brayford Properties
Brayford Properties
  • Twin Room
  • Double Room
  • Workspace
  • Design Details

At acquisition, Carholme Road was functioning but under-realised. Occupancy was steady, but interiors were dated and the overall offer lacked distinction. We set out to reimagine the property as part of a wider brand: accommodation that balances design with dependability, and experience with efficiency.

Our ambition was twofold: to modernise the building for guests and to improve its financial performance. Internally, rooms and shared spaces were redesigned with attention to flow, usability, and detail. Operationally, we rebuilt the service journey with clearer branding, streamlined communications, and digital tools for bookings and check-ins. The aim was to create a property that delivered both a better stay and a stronger bottom line — proof that thoughtful redevelopment can pay off.

Brayford Properties
Brayford Properties
Brayford Properties
  • Communal Area
  • Entrance Hall
  • Kitchenette

The repositioning of Carholme Road has delivered on both fronts. Guests experience an environment that feels contemporary, consistent, and easy to navigate. Feedback highlights clarity of service and the quality of the stay.

Financially, the uplift is clear. Revenue is projected at £140,000 annually, with EBITDA of £70,000 — strong performance on a total investment of £370,000. Based on a 9% yield, the Gross Development Value is calculated at £777,778, creating an uplift of over £400,000.

Carholme Road demonstrates the Brayford Properties approach in action: acquire with discipline, design with intent, manage actively, and deliver reliable returns.

  • £370k
    Total Investment, including refurbishment
  • £407k+
    Value growth since acquisition.
  • 9%
    Estimated yield based on GDV of £777,778
  • £70k
    Projected annual EBITDA performance
Brayford Properties

Sheila Shah
Operations Director

Sheila ensures Brayford Properties runs smoothly at every level. With a background in operations management, she has built expertise in creating and developing efficient systems, streamlining processes, and supporting cohesive teams. Her work ensures that the business functions effectively day in, day out.

In practice, Sheila manages resources, develops frameworks for team performance, and implements systems that allow the company to grow sustainably. She pays close attention to detail, knowing that the smallest improvements can make the biggest difference over time.

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Brayford Properties

Besmir Mustafa
Finance Director

Besmir’s background is rooted in practical delivery and leadership. Over 16 years he has built and grown a business in landscaping, gaining experience in managing teams, coordinating contractors, and delivering complex projects. With qualifications in plumbing and welding, he combines technical know-how with commercial sense.

At Brayford Properties, Besmir oversees developments from planning to completion. His strength lies in building relationships across teams, suppliers, and trades, keeping communication open and outcomes steady.

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Brayford Properties

Ketan Shah
Development Director

Ketan has been a property investor for the past five years and brings a strong focus on financial performance, risk management, and value creation.

At Brayford Properties, Ketan works with agents, brokers, and lenders to secure opportunities that make financial sense. With a keen eye for identifying properties where real value can be added, he ensures each development is guided by thorough analysis, realistic projections, and measurable outcomes.

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Brayford Properties

Amelia McNeil
Design Director

Amelia brings 15 years of design expertise to Brayford Properties. With experience across residential and commercial projects, she has led award-winning housing schemes and creative conversions. Her skill lies in making spaces not only visually appealing but also intuitive and durable.

At Brayford Properties, Amelia leads the design of interiors and shared spaces across the portfolio. She focuses on flow, usability, and materials that stand up to daily use. Her work at Brayford House demonstrated how design can transform perception and performance: rooms that feel cohesive, consistent, and well considered.

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